GluayGluay.com, the fastest
growing car insurance website in Thailand Thailand
 |
| 100K Celebration Post on Facebook |
“Some kind of magic”
When someone’s Facebook page has over 100,000 likes, I need to ask how they did it. “Once you turn your business, your brand, on with
social media it explodes faster than you could've ever thought possible! More than we’d ever
imagined,” commented Laurent
Junique, GluayGluay.com’s CEO — but it’s also one of strategy. “We
stick to a simple concept of bringing fun to everyone rather than promoting our
car insurance comparison services.”
Starting in early 2013, Laurent and GluayGluay.com’s
Assistant Manager of Operations, Ms Vichada
Chaipatavee built on the site’s social integration with an aggressive Facebook-based marketing campaign, creating posts and ads to capture the
interest of the site’s members. When they began those efforts, GluayGluay.com
had only 10,000 or so followers. For the statisticians out there, that’s about
a 1,000 percent increase.
“Engagement”
One of the best performing post, got 59,121
likes, 6.515 shares and 3,673 comments, eventually led to more than 800,000
people viewing this post. Which comes back to the idea that engagement, as
notoriously difficult as it is both to inspire and to measure. It doesn't happen just by putting up an image with a line of text. It takes more than
that. You have to get people’s attention.
