Sunday, August 12, 2012

Google AdWords Certification Program for Individuals

Different individuals have their own reasons for becoming Google AdWords certified but two of the main reasons are for self assessment and public exposure. 


Benefits


Once qualified, individuals receive a Google-branded certificate and can add their Individually Qualified status to their CV or resumes to showcase their AdWords skills and knowledge. In addition, to help you promote your status as Individually Qualified in the Google Certification Program, Google allows you to publish a public profile page to verify your qualification. Check out my Individual Profile Visibility.


My Goggle AdWords Branded Certificate
This certification course is perfect for those whose responsibilities in a company involve carrying out online advertising campaigns. This can also help you out if you are someone who wishes to establish your own home based business dedicated to advertisement management. The Google Adwords certification course is also beneficial for Pay Per Click (PPC) specialists and independent consultants.

Job Opportunities

The Google Adwords certification course gives you the opportunity to qualify for a number of great jobs. The following are among those positions that will suit perfectly for a certified Google Adwords expert:

·         Google Adwords Site Promotion Expert
·         Pay-per-Click Advertising Manager
·         Internet Marketing Expert             
·         SEO Marketing Expert
·         Virtual Marketing Assistant
·         Google Adwords Consultant


How to become a Qualified Individual?

You'll need to pass both the Fundamentals exam and one of the three advanced exams – Search or Display or Reporting. I did the following 2 papers below;

Paper 1: Google Advertising Fundamentals Exam
This exam covers basic aspects of AdWords and online advertising, including account management and the value of search advertising.
Passing Score: 85%
Time Limit: 120 Minutes
Length: 113 questions

Paper 2: Search Advertising Advanced Exam
This exam covers intermediate-to-advanced best practices for managing AdWords campaigns.
Passing Score: 80%
Time Limit: 120 Minutes
Length: 109 questions

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